I have observed and realised that most consultants try to expand their business the wrong way and thus go on a wild goose chase. Here are a few tips for growing your businesses.
1. Instead of creating new product and spending a lot of money, diversify your services for your existing clients. Your existing clients may need more than just the one service you are providing therefore identify the other services and they will be more than willing to allow you to provide those services.
2. The services you offer now could also be produced in the form of e-books, videos, pdfs and other digital forms that could be sold through the Internet. In that case, these will bring you residual income which will go a long way to help your finances. This will also make people see you as an expert and bring more consultations.
3. You could find additional markets by extending your territories i.e. going beyond your local territory and selling to other areas of the state. You could also organise grout consultations in the form of seminars. This will be more cost effective which will in turn save you money.
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